ALEX POLO
Jaguar+3D+render.jpg

JAGUAR I-PACE

The creative involved creating a macro world on the surface of the tennis ball. The concept was to have the new Jaguar I-Pace racing along a road and in the end shot do we reveal that the car has been moving along the surface of a tennis ball. #wimbledon #tennis #cgi #motiongraphics #3danimation #VFX #animation #digitalscreen

JAGUAR I-PACE

An ident for Jaguar I-Pace's sponsorship of Wimbledon in 2020 featured acros billboards in London and on TV. The creative concept centered around constructing a macro world on the surface of a tennis ball. The narrative showcased the new Jaguar I-Pace racing along what appears to be a regular road. The twist is revealed in the final shot, where it becomes apparent that the car has been moving along the textured surface of a tennis ball all along. This innovative approach highlighted the sleekness and agility of the Jaguar I-Pace, aligning it with the prestigious and dynamic spirit of Wimbledon.

Jaguar big screen

Client: Jaguar / Wimbledon

Art Direction and CGI : Alex Polo

Post house: Jam VFX

Agency: Spark 44